Millennials now comprise a third of the US population and make up 35% of the American workforce. Planning B2B conferences and trade shows across the country now means courting Millennial employees. From communicating travel details to interactive sessions throughout your host city, there are many ways to ensure you’re planning an event millennials want to attend.
When planning a millennial-focused event, it’s important to communicate using channels today’s workforce already uses. Share event itineraries and travel details electronically via email or an app so that attendees can easily access this information for themselves, as well as share it with their coworkers and peers.
Social media plays a large role in millennials’ lives. Incorporate it into your event with Instagram-worthy accommodations and a unique event venue that attendees can’t help but share with personal and professional networks.
Millennial event goers have specific wants and needs when it comes to location. Many rely on public transportation and desire centrally located venues with lots of attractions nearby. Include room in your event itinerary that gives attendees time to network on their own and explore your destination.
Experiences are appealing to millennials, so they should be integrated into millennial events. There are many ways to incorporate experiences into your conference or trade show, including interactive presentations, partnerships with local attractions and even traditional lectures held in unique spaces. It’s also important to choose a destination with experiential activities to do after the last meetiwng of the day wraps up.
One factor that sets millennial attendees apart is their desire to do good. Including a local charity in your B2B event can help connect your conference to your destination in a substantial way. Do your research; make sure the charity you invite to be a part of your event is reputable and makes sense for your industry. Beyond monetary donations, take advantage of millennials’ love of technology and experiences to make a real difference for your charity of choice.